Distribution
Hub
Getting Indian brands onto every shelf that matters.
Little Crest is a retail distribution partner for baby-focused brands — nursery, toys and baby gear, private label and brand-owned — built for how India actually buys: marketplaces, quick commerce, and modern trade, dispatched from Bengaluru.
We treat distribution as the product — not the afterthought between manufacturing and the shopping cart.
Little Crest was built from Bengaluru with one focus: helping baby-focused brands — nursery, toys and gear — get shelf-ready across India's fragmented retail landscape — physical and digital.
That means owning the unglamorous parts properly: clean marketplace listings, correct safety and compliance documentation, dependable dispatch timelines, and a single point of accountability so brand teams aren't chasing five vendors to answer one question.
We work closely with a small set of partners at a time, by design — so every brand we carry gets the attention of a dedicated distributor, not a line item in a spreadsheet.
Nursery, toys and gear, done properly
We work across private label and select partner brands, focused on categories parents shop for again and again — on marketplaces and in modern trade.
Private Label
End-to-end distribution for owned-brand baby product lines, from listing to last-mile dispatch.
Partner Brands
A curated roster of brand distribution partnerships across the baby, nursery and gear space.
Nursery Essentials
Feeding, bathing, sleep and everyday baby-care essentials suited to quick commerce and repeat-buy cycles.
Toys & Baby Gear
Age-graded toys plus gear like strollers, carriers and car seats, distributed across marketplace and modern trade.
Operational depth, not just a warehouse
Everything a brand needs to hand off distribution with confidence, run from one accountable team.
Marketplace Operations
Listing setup, catalogue hygiene and order fulfilment across major online marketplaces and quick commerce platforms.
Warehousing & Fulfilment
Bengaluru-based storage and pick-pack operations with dispatch routed across India.
Modern & General Trade
Retail and distributor onboarding for brands looking to build offline shelf presence.
Documentation & Compliance
GST-compliant billing, marketplace onboarding paperwork, and safety and labelling documentation for toys and baby gear handled in-house.
The manifest, at a glance
A quick summary of how Little Crest is set up to move product.
What partner brands actually get
A dedicated distributor, not a queue
We take on a limited number of brands at a time, so every partner gets direct, founder-level attention rather than a ticketing system.
Fast, structured onboarding
A clear onboarding sequence — listings, documentation, warehousing, first dispatch — designed to move in days, not quarters.
Transparent reporting
Regular, plain-language updates on stock, dispatch and marketplace performance — no chasing for numbers.
Built ecommerce-first
Operations designed around how marketplaces and quick commerce actually work, not retrofitted from traditional trade.
Let's talk distribution
Tell us about your brand and what you're looking to distribute. We typically reply within a business day.